Often people confuse essays and short stories. Essays are not works of fiction. Nor, however, are they totally unbiased facts. If I had to describe them I’d call them “opinionated prose”. The writer draws from facts, but liberally interprets those facts from his or her personal point of view. So the first step (after picking a topic, of course) in writing a good essay is to gather the facts you’ll need to work with. You can use the same sources for research you would for a paper on the subject. You just don’t need to worry as much about citing your sources.

 Next, you’ll need to write the essay in a typical format. In other words, you’ll want an introduction, a body and a conclusion. Since essays can be a page long or sixty pages long, you will have to consult your facts, your feelings and, if being published, your editor’s guidelines when you create the outline you’ll follow. Even with an essay, an outline can help you stay focused and on track. It can be easy to meander off the path if you’re writing about things you care about.

That’s the next step. You need to own the words you are writing. It is “your” essay. You are the writer and the opinions and observations included in its contents should be yours. While you might admire experts in the field of your topic, you shouldn’t quote them unless citing the quotation properly. As a rule, quotes from other sources often feel awkward in a personal piece such as this. Don’t just echo other people’s ideas, express your own. That is what an essay is for.

So, when you want to pen a good essay, you will first research your topic (and don’t omit opposing points of view in your reading!). Then, you will lay out the format in an outline to keep yourself from getting away from your point while you work. Then, finally, you’ll own the piece, making it yours personally. The end result should be a quality work that, while it might not rival Emerson, should prove interesting and informative for your readers.

The first step is the simplest and the most difficult at the same time. The formulation of your thesis can take more time than the research or writing phases of the work. Still, you want a nailed-down, solid thesis (theory) on which to base your work. If it is too broad, it will require a book to cover. If, on the other hand, it is too narrow and shallow, you will have trouble meeting the page count and fulfilling the academic requirements.

The next step is to use your thesis to formulate your outline. The initial outline should be somewhat tentative. After all, you may discover facts or data in your research that need to be added or that will change the way you wish to present your findings. Still, the basic outline needs to be done and followed, even during the research phase.

Once you have a working outline, you can move on to the research phase. Research can be done by reading and compiling information from various reference sources or, in the case of scientific papers, you might actually need to perform lab or field work, as well. Keeping detailed notes and ensuring that you have all of your source information notated on your outline can be a big help.

Once research is done, then you can begin composing the paper. You want a good introduction. Make it at least one solid paragraph and be sure to state your thesis in the form of a sentence in the first paragraph. The following paragraphs, after your introduction, will begin the body of the work. The body follows the outline that you have been fine-tuning all throughout your research. It lays out the facts that support your thesis following a logical sequence.

Finally, you will write your conclusion. The conclusion should hit the high notes on the most crucial points that back up your theory. It should then end with a restatement or summarization of your thesis. The conclusion of the paper is probably the hardest part to write, and the most crucial. Spend as much time as you need to get it just right.

Writing a thesis or other research paper is about following basic steps. These fundamental guidelines will not change even as you move forward towards your degree. Eventually, you might even be called upon to write the ultimate thesis, a doctoral dissertation. If you do, you will still follow these same basic steps in order to achieve the success you seek.

The first step, the introduction, is very much what it sounds like. It is an introduction to what you’re writing about in that paragraph. Too often, especially when writing long pieces that have many paragraphs, we think we need to reintroduce the subject or, worse yet, that we can skip an introduction altogether. Though it does not need to be as succinct or detailed as the introduction in your introductory paragraph (another topic entirely) it does need to let your reader know what’s going to happen now. It is an essential tool in ensuring continuity in the overall work.

The body of the paragraph is the information or ideas you wish to convey. They need to follow your introduction and be revealed in logical sequence. It is essential that you don’t jump all over the place in the body of a paragraph. If you need to change directions or add an extra item, then do use thoughtfully worded transitions in order to keep your work cohesive. The body of the paragraph, after all, is the meat of your work. Flesh it out but don’t let it bulge at the seams. Keep it to the point and on track with your outline.

Finally, use your concluding sentence, or series of sentences, to finish off this particular fragment of subject matter and still, unless it is your concluding paragraph, do let it segue your reader into the next bit of information you’re going to impart. In other words, allow your concluding sentence in this paragraph to open the door that leads into the introductory statement of your next paragraph.

Basic writing skills build from words, to phrases, to sentences, to paragraphs, to bigger and longer compositions. Once you have mastered a well-constructed paragraph, then you are ready to move from simple writing exercises to really writing. Just keep these steps in mind as you work and your work will have the right continuity and flow to keep your reader’s interest. 

The last line of the previous paragraph can be the off-ramp to your next area of discussion. Think of your work as traffic moving along on a super highway. You start on the road and then have to make a right turn to tackle this idea. The end of that first body paragraph is the next turn in the road. If you let your reader know that the following paragraph will be headed in a new direction, they will make that merge into the new flow of thought traffic on the next road more easily.

Another way to ensure that you don’t lose your reader after the introduction is to outline the body of your work, providing a road-map as it were, in that first paragraph. If they understand that you will be relating information and ideas about different aspects of the subject as you wind your way towards your destination (the conclusion), they will be more comfortable with the changes in material.

Of course, you can never underestimate the power of a well-placed transitional device to segue your current area of discussion into a new one. You’ve got plenty to choose from including the old standards such as:

• On the other hand
• After all
• Consequently
• As a result
• Moreover
• Furthermore
• However

There are almost too many to list. Then, you can always come up with your own. Phrases that transition from one area of thought to another smoothly can be as unique and individual as the style of each writer. They can also ensure the continuity you want in a solid piece of writing.

Whichever of these steps you employ, perhaps you might want to mix and match all three, you can make the trip along your meandering path an easy route to follow for your reader if you just ensure smooth transitions. That way, you and your reader can reach the same conclusion via the same route and both of you can enjoy the trip.

First, while it might seem like overkill, do create an outline to follow. It can be a simple thing, but it is important that you have it. The outline starts at word one and ends at the last word allowed in the guidelines. If you lay out the concept using it, you will not only know the path the plot follows, you will be able to use the least verbiage possible to get from your introduction to the tale’s ending.

Secondly, be sure you spend more time on active statements than on passive ones. In a short story, a good adverb can be twice as effective as five adjectives. Keeping the plot moving along and the characters alive are essential to holding a reader’s interest. Too much picturesque prose in a short story will either send you over word limit or confuse the storyline.

Finally, write the entire story in your first draft. Go as far over that word limit as you want. Then, become the editor or, rather, the butcher. You want to cut away the fat and leave nothing but bones and lean flesh. This story needs to sizzle, but not with a lot of extra weight. It needs to be smooth and fluid and not one word heavier than the allowed count.

Of course, different genres of short story writing do require different approaches. Still following these three basic steps will help make any short story go the distance, no matter how short that distance might need to be. 

First, no matter how dull the subject matter, find an aspect or angle on it that holds a glimmer of interest. If there is no such angle, and the subject is the equivalent of watching paint dry, then try changing your angle. Write from a tongue-in-cheek, semi-humorous perspective or from an expert’s opinion. Perhaps you can add in some comments about a related subject that is not so dull. Be creative in your approach.

Secondly, you need to liven up your verbiage. Dump those passive sentences and the usual trite adjectives and adverbs. Dull subjects require interesting wording. Instead of discussing “paint drying on a wall”, try describing “the transition from dark liquid red to a soft russet hue as the paint is absorbed by the drywall”. It’s the same thing, but it sounds more interesting in the second example.

Step three is a reminder. Do not let yourself get so bogged down in this subject that you stop caring what sort of work you turn out. All writing that is going to either be viewed or published and has been written by you affects the overall perception of your work by others, including potential employers. So, dig deep and find a way to make the drying paint into a verdant change in wall color. It can be done, but it will take more time, more effort and more determination.

Finding the angle, either on the subject or for your take on that subject, is a start. Follow that up with lively, interesting phrasing that makes the boring more boisterous and, lastly, don’t indulge in writer’s pity. Instead, when you’re handed a plate of boring subjects about which you are to write, celebrate it as a challenge and embrace it as such. Your work will benefit, as will your reputation.

First, of course, you need the basic skills required to write a blog entry, an article, a product description, etc. Good grammar, excelling spelling and the ability to research and organize data are all key to your success as a writer. Luckily, for many jobs, you don’t have to have Pulitzer Prize winning skills, just the basic, fundamentals most learned in High School.

Next, you will need an outlet for your work. The Internet has plenty of buyers, companies that are always looking for capable writers for a variety of tasks. These on-line firms will contract writers to perform tasks to their specifications and payment is generally made via one of the larger on-line funding transfer sites.

You will also need time, access to the world-wide-web, knowledge of basic research procedures, and a solid work ethic. To keep the workflow steady, keep your work quality high, turn it in on a timely basis and communicate effectively with your on-line business partners.

These simple tools along with a bit of initiative on your part will soon have you pocketing that extra money. It’s just a matter of having the right tools and a place to ply your trade.

Step number one is easy. Don’t start all of your articles with the same introduction. A live television or radio sportscaster can have a signature intro speech for every broadcast and it can help turn them into pop culture icons. If a writer starts every news article, sports article, travel article or whatever-it-is-about article with the same routine introduction, they will lose their readers. This doesn’t necessarily mean simply that you start with the same phrase, but that the introduction follows the same format. For instance, if you start with a question every time and then provide some vague allusions regarding the answers that will be provided in the body of the work, before ending with a trite segue into the next paragraph, you are stuck in a rut. Change it up. You’ll enjoy your work more if you freshen up your angle and your readers will, too.

Next, refrain from the use of repetitive phrases. If you tend to use certain allegorical statements or draw conclusions with a particular introductory line, stop. Find a new allegory. Come up with a better line to lead up to that concluding point. You are a writer. Be creative!

The third step is to put a new coat of paint on the old vocabulary. You have a broad mental dictionary, but your words have been used so often they’ve faded. Find new words and make them your friends. There are books and websites dedicated to helping you broaden your language horizon. Use them.

The final step to putting a little of that old zing back into your writing is one you might enjoy. Take a break from it. If you regularly write articles about sporting events, see if you can arrange to spend some time writing about a totally different subject, like travel or art. If you normally work on short articles or filler pieces, try your hand at some fiction in either short story or essay form. You might not be burned out as a writer. You might just be a bit rusty. A change, at least for a week or two, could be just the lubricant you need to get those creative juices flowing again.

Remember, writing is not work. It is fun, at least most of the time. Many of us became writers because we enjoy the act of putting words together to create ideas. Don’t lose sight of that in the day-to-day grind of contract or article writing. These are just a few steps you can utilize to take your work from deadpan to stepping lively. The best way to keep your work fresh and interesting, however, is to always remember that you love what you do.

First, you enjoy the flexibility of being able to work when, where and how you like with freelance writing job. There is not commute, no dressing up for board meetings (at least seldom) and no nine-to-five grind. Some freelance writers, it is true, do visit their employer’s offices on occasions to take part in brainstorming sessions or client input meetings, but those events are not regular and far from common. This sort of flexibility is bound to appeal to anyone with a creative personality.

Secondly, you can work on any sort of writing you enjoy. If you like writing travel articles, you can find a publication or other buyer who’ll snap up your work. If you prefer fiction, you can contribute freelance to publications or submit works for anthologies. Maybe it’s poetry, gardening how-to essays or any other sort of writing genre. Entities that publish in any of these areas will need good freelance writers to keep their reader’s happy.

So, don’t take that full-time job and face rush hour commutes. Kick back with your PC and kick start a career as a freelance writer. It could be the smartest move of your writing career.

The first step is simple. Use the key word or phrase somewhere in the title when writing articles for web. If you can use the entire phrase, pick out the most important world. If a search engine picks up the title and nothing else in the web article, a good title is enough to hook a reader. A hooked reader will then follow those subtle nudges toward the desired web sites for more information or to purchase a product.

Secondly, it is imperative that you don’t overload your writing with awkward insertions of the keyword or phrase. That means keep the usage to a minimum and insert it in a sentence or phrase where it sounds natural and not contrived. The readers are not stupid and will be able to tell an article written just for the SEO content and one that is well written and focused on the subject.

Step three involves the use of back links. Never hyperlink or back link a word or phrase to a client’s site unless directly authorized to do so. Many times the client will elect to handle that sort of thing without your assistance and your presumption might cost you the next assignment.

Finally, you must ensure that your writing flows. Instead of random facts or thought about the subject, it must follow a logical sequence or course, taking the reader from introduction to conclusion by following an interesting and informative pathway of words.

Following these simple steps can assist you in furthering your article writing career for on-line marketing purposes. By improving the quality of your writing, at least as far as its marketing value, you can enhance your prospects of landing more work and establishing yourself as a “go-to” source for this type of work.