The first step focuses on the title or headline, if it is an option and on the introductory sentence or statement. You have only a few seconds in which to grab your reader’s attention of lose them completely. It won’t matter how great the rest of your article is if they don’t read it. Put your energy and feature the most intriguing detail of your news item in those opening words. Make the title a challenge or a mystery. Make it a must read. Then, open with an emphatic statement or a challenging remark. Do not let them simply glance at it and then wander off to the next section.

Step two concerns the sorts of words you choose to convey information. Writers love to play with words, to bend and pose them, contorting them into shapes that suite our purposes. In new article writing, however, there is less elasticity with language. Keeping your word count to a minimum is not only a prerequisite for some publications, but it ought to be your own goal. Short, well-written articles are more likely to be read completely.

Finally, don’t let your article draw to a conclusion without offering food for further thought, or perhaps a suggestion of what kinds of actions could or should be taken. Do not editorialize. That’s a temptation you have to resist. You can, however, draw logical conclusions based upon the facts and summarize.

When you write news articles, you don’t get the fun of creating characters and plots, but you do enjoy an awesome responsibility and privilege. It is your duty to report accurate information. Just be sure you catch the reader’s attention, provide that information in a short, concise manner and summarize it decisively. You’ll get and keep more readers with these steps, and who knows, soon you might be able to enjoy doing a little editorializing? 

Often people confuse essays and short stories. Essays are not works of fiction. Nor, however, are they totally unbiased facts. If I had to describe them I’d call them “opinionated prose”. The writer draws from facts, but liberally interprets those facts from his or her personal point of view. So the first step (after picking a topic, of course) in writing a good essay is to gather the facts you’ll need to work with. You can use the same sources for research you would for a paper on the subject. You just don’t need to worry as much about citing your sources.

 Next, you’ll need to write the essay in a typical format. In other words, you’ll want an introduction, a body and a conclusion. Since essays can be a page long or sixty pages long, you will have to consult your facts, your feelings and, if being published, your editor’s guidelines when you create the outline you’ll follow. Even with an essay, an outline can help you stay focused and on track. It can be easy to meander off the path if you’re writing about things you care about.

That’s the next step. You need to own the words you are writing. It is “your” essay. You are the writer and the opinions and observations included in its contents should be yours. While you might admire experts in the field of your topic, you shouldn’t quote them unless citing the quotation properly. As a rule, quotes from other sources often feel awkward in a personal piece such as this. Don’t just echo other people’s ideas, express your own. That is what an essay is for.

So, when you want to pen a good essay, you will first research your topic (and don’t omit opposing points of view in your reading!). Then, you will lay out the format in an outline to keep yourself from getting away from your point while you work. Then, finally, you’ll own the piece, making it yours personally. The end result should be a quality work that, while it might not rival Emerson, should prove interesting and informative for your readers.

The first step is the simplest and the most difficult at the same time. The formulation of your thesis can take more time than the research or writing phases of the work. Still, you want a nailed-down, solid thesis (theory) on which to base your work. If it is too broad, it will require a book to cover. If, on the other hand, it is too narrow and shallow, you will have trouble meeting the page count and fulfilling the academic requirements.

The next step is to use your thesis to formulate your outline. The initial outline should be somewhat tentative. After all, you may discover facts or data in your research that need to be added or that will change the way you wish to present your findings. Still, the basic outline needs to be done and followed, even during the research phase.

Once you have a working outline, you can move on to the research phase. Research can be done by reading and compiling information from various reference sources or, in the case of scientific papers, you might actually need to perform lab or field work, as well. Keeping detailed notes and ensuring that you have all of your source information notated on your outline can be a big help.

Once research is done, then you can begin composing the paper. You want a good introduction. Make it at least one solid paragraph and be sure to state your thesis in the form of a sentence in the first paragraph. The following paragraphs, after your introduction, will begin the body of the work. The body follows the outline that you have been fine-tuning all throughout your research. It lays out the facts that support your thesis following a logical sequence.

Finally, you will write your conclusion. The conclusion should hit the high notes on the most crucial points that back up your theory. It should then end with a restatement or summarization of your thesis. The conclusion of the paper is probably the hardest part to write, and the most crucial. Spend as much time as you need to get it just right.

Writing a thesis or other research paper is about following basic steps. These fundamental guidelines will not change even as you move forward towards your degree. Eventually, you might even be called upon to write the ultimate thesis, a doctoral dissertation. If you do, you will still follow these same basic steps in order to achieve the success you seek.

The first step, the introduction, is very much what it sounds like. It is an introduction to what you’re writing about in that paragraph. Too often, especially when writing long pieces that have many paragraphs, we think we need to reintroduce the subject or, worse yet, that we can skip an introduction altogether. Though it does not need to be as succinct or detailed as the introduction in your introductory paragraph (another topic entirely) it does need to let your reader know what’s going to happen now. It is an essential tool in ensuring continuity in the overall work.

The body of the paragraph is the information or ideas you wish to convey. They need to follow your introduction and be revealed in logical sequence. It is essential that you don’t jump all over the place in the body of a paragraph. If you need to change directions or add an extra item, then do use thoughtfully worded transitions in order to keep your work cohesive. The body of the paragraph, after all, is the meat of your work. Flesh it out but don’t let it bulge at the seams. Keep it to the point and on track with your outline.

Finally, use your concluding sentence, or series of sentences, to finish off this particular fragment of subject matter and still, unless it is your concluding paragraph, do let it segue your reader into the next bit of information you’re going to impart. In other words, allow your concluding sentence in this paragraph to open the door that leads into the introductory statement of your next paragraph.

Basic writing skills build from words, to phrases, to sentences, to paragraphs, to bigger and longer compositions. Once you have mastered a well-constructed paragraph, then you are ready to move from simple writing exercises to really writing. Just keep these steps in mind as you work and your work will have the right continuity and flow to keep your reader’s interest. 

The last line of the previous paragraph can be the off-ramp to your next area of discussion. Think of your work as traffic moving along on a super highway. You start on the road and then have to make a right turn to tackle this idea. The end of that first body paragraph is the next turn in the road. If you let your reader know that the following paragraph will be headed in a new direction, they will make that merge into the new flow of thought traffic on the next road more easily.

Another way to ensure that you don’t lose your reader after the introduction is to outline the body of your work, providing a road-map as it were, in that first paragraph. If they understand that you will be relating information and ideas about different aspects of the subject as you wind your way towards your destination (the conclusion), they will be more comfortable with the changes in material.

Of course, you can never underestimate the power of a well-placed transitional device to segue your current area of discussion into a new one. You’ve got plenty to choose from including the old standards such as:

• On the other hand
• After all
• Consequently
• As a result
• Moreover
• Furthermore
• However

There are almost too many to list. Then, you can always come up with your own. Phrases that transition from one area of thought to another smoothly can be as unique and individual as the style of each writer. They can also ensure the continuity you want in a solid piece of writing.

Whichever of these steps you employ, perhaps you might want to mix and match all three, you can make the trip along your meandering path an easy route to follow for your reader if you just ensure smooth transitions. That way, you and your reader can reach the same conclusion via the same route and both of you can enjoy the trip.

First, while it might seem like overkill, do create an outline to follow. It can be a simple thing, but it is important that you have it. The outline starts at word one and ends at the last word allowed in the guidelines. If you lay out the concept using it, you will not only know the path the plot follows, you will be able to use the least verbiage possible to get from your introduction to the tale’s ending.

Secondly, be sure you spend more time on active statements than on passive ones. In a short story, a good adverb can be twice as effective as five adjectives. Keeping the plot moving along and the characters alive are essential to holding a reader’s interest. Too much picturesque prose in a short story will either send you over word limit or confuse the storyline.

Finally, write the entire story in your first draft. Go as far over that word limit as you want. Then, become the editor or, rather, the butcher. You want to cut away the fat and leave nothing but bones and lean flesh. This story needs to sizzle, but not with a lot of extra weight. It needs to be smooth and fluid and not one word heavier than the allowed count.

Of course, different genres of short story writing do require different approaches. Still following these three basic steps will help make any short story go the distance, no matter how short that distance might need to be. 

The first step is to clearly identify your product in your opening statements. In this instance, a product can refer to consumer goods, a politician or a service that is being performed for money. If you are selling an item, name it. If it is a shoehorn, call it by the name it is marketed under (i.e. Bob’s Best Shoehorn). If it is a politician or public figure, name them and give their title or profession. If they are running for office, include that. If, however, you are promoting a service that is being provided by a person or business, you need to include both the provider and the service when you name the “product”.

The next step is to romance the product. You want your readers (consumers, voters, etc.) to fall in love with what you are selling. To sell, you use positive words and phrases, and you also spend lots of your time writing in active voice. Passion sells. Passionate sales writing is not a passive verb type of writing.

The third step to copy that sells is to involve the reader. If you invite them or offer them a chance to join the dialogue, they often are interested enough to read on. Ask them questions. Give them illustrations to compare. Which would you choose? Why would anyone? These are the sorts of questions that lead, provoking interaction between written words and those reading them.

Finally, close the deal. If you have spent four paragraphs convincing someone to vote for Mr. Smith, then sum it up with a rousing statement of encouragement to do just that. If you have told them why Bob’s Best Shoehorn is the best, then tell them where they can buy it and send them there. Make this statement imperative and active.

It’s not hard to sell with words. It is probably much more difficult to do it if you are delivering them verbally, off the cuff and face-to-face with a customer. Writers can take advantage of being the faceless entity behind the print. That does not mean, however, that we don’t know how to push that inventory as well as the best salesman on the floor. Follow these steps and your copy will sell, and you will sell more copy.

First, no matter how dull the subject matter, find an aspect or angle on it that holds a glimmer of interest. If there is no such angle, and the subject is the equivalent of watching paint dry, then try changing your angle. Write from a tongue-in-cheek, semi-humorous perspective or from an expert’s opinion. Perhaps you can add in some comments about a related subject that is not so dull. Be creative in your approach.

Secondly, you need to liven up your verbiage. Dump those passive sentences and the usual trite adjectives and adverbs. Dull subjects require interesting wording. Instead of discussing “paint drying on a wall”, try describing “the transition from dark liquid red to a soft russet hue as the paint is absorbed by the drywall”. It’s the same thing, but it sounds more interesting in the second example.

Step three is a reminder. Do not let yourself get so bogged down in this subject that you stop caring what sort of work you turn out. All writing that is going to either be viewed or published and has been written by you affects the overall perception of your work by others, including potential employers. So, dig deep and find a way to make the drying paint into a verdant change in wall color. It can be done, but it will take more time, more effort and more determination.

Finding the angle, either on the subject or for your take on that subject, is a start. Follow that up with lively, interesting phrasing that makes the boring more boisterous and, lastly, don’t indulge in writer’s pity. Instead, when you’re handed a plate of boring subjects about which you are to write, celebrate it as a challenge and embrace it as such. Your work will benefit, as will your reputation.

Perhaps you have a site where you sell old books, vintage and rare collectors sorts of books. You need to generate interest in your site, so you submit an article or entry to a popular on-line blog dedicated to the collector of antique books. If you word your article correctly, you’ll be able to draw readers from the blog to your site by generating those thoughts, ideas and actions that turn readers into shoppers. Whether you are subtle and simply settle for SEO content to pull them in through search engines, or you are able to lace the article with hyperlinks that will connect them directly to your site, these words are key to generating site traffic and, ultimately, sales.

Finding the right words, however, can be hard. That’s why there are so many on-line writing companies with professional writers ready to help. Securing their services can ensure you have the right words in you next article to start the word to action process moving in your favor.

First, of course, you need the basic skills required to write a blog entry, an article, a product description, etc. Good grammar, excelling spelling and the ability to research and organize data are all key to your success as a writer. Luckily, for many jobs, you don’t have to have Pulitzer Prize winning skills, just the basic, fundamentals most learned in High School.

Next, you will need an outlet for your work. The Internet has plenty of buyers, companies that are always looking for capable writers for a variety of tasks. These on-line firms will contract writers to perform tasks to their specifications and payment is generally made via one of the larger on-line funding transfer sites.

You will also need time, access to the world-wide-web, knowledge of basic research procedures, and a solid work ethic. To keep the workflow steady, keep your work quality high, turn it in on a timely basis and communicate effectively with your on-line business partners.

These simple tools along with a bit of initiative on your part will soon have you pocketing that extra money. It’s just a matter of having the right tools and a place to ply your trade.