The Subtle Art of Persuasion- myth and reality
Posted on 19. Mar, 2009 by MairaS in Marketing and Advertising Material, Sales Letters
Many Volumes have been written on the skill of persuasion as a marketing tool. In a Marketing or Sales Letter, the persuasion element is expected to play a big part. Beginners in the Copy writing profession are chided, if their copy does not prominently indicate the persuasion technique. We can notice that even a child [...]
What is a Sales Letter?
Posted on 19. Mar, 2009 by MairaS in Marketing and Advertising Material, Sales Letters
A Sales letter, also known as Copy, is one of the most versatile forms of letter writing. Its main purpose is to persuade a prospect (the receiver of the messages) to buy the goods or services marketed by the writer or his client. Therefore, the architecture of the Sales Letter is designed to catch attention, [...]