PR Writing

Writing a press release or any other article whose purpose is to promote public relations for an individual or for a company, requires writers to walk a thin line. They must maneuver between the facts upon which their writing is based, and the reputation of the person or business that has employed them to present those facts in a light that reflects best upon their own interests.

P.R. writing is a fine mixture of fact and fiction. While outright fabrication of facts is not only unethical, but can also rebound with negative repercussions if found out, the gentle omission of facts that are less than flattering to the client’s needs whilst ensuring the wording of facts that promote good public reception of the client or his business, are essential. P. R. Writing will begin with the bare bones of the facts about the situation or the person/product. Then, like a skilled carpenter, the writer will hone the material by cutting away any less-than-desirable content and polishing the areas that will draw the reader and the reader’s opinion, to the desired outcome.

Unlike articles written purely for factual information, these types of articles are usually designed to be released to the press to promote and foster the public’s good opinion about the writer’s employer or that employer’s business.