Digital Marketing, Internet marketing

From more than a few years, digital marketing came to our lives to improve and optimize the way products are offered to consumers. This form of marketing involves electronic channels, mostly Internet and / or mobile devices, to market goods or items.

Digital marketing allows people in the industry to measure the success or failure of a specific campaign almost in real time. The future is now.

This approach has many advantages over traditional marketing. Here are six of them:

Lower costs: Digital marketing campaigns have usually very little costs or expenses, since many of the functions that the electronic channels allow can be performed with ease. There are many ways to reach and engage potential customers at very low prices.

Improved conversion rates: Having a website, or a strong social media engagement team, is very important in marketing nowadays. Digital marketing allows companies to sell goods, products and / or items easily: the customer just has to make a few clicks to complete a purchase, eliminating phone calls or going to a department store.

Connection with mobile customers: Strong social media presence can really take a company to the next level. It is a huge instrument that can help a business or company connect with customers and potential buyers through engagement and digital marketing campaigns. These potential consumers will often make use of their mobile devices, such as smartphones and tablets, to interact with their favorite users, presenting companies a huge opportunity for positioning. It is said that more than 80% of mobile phone users use these devices for item searching and browsing.

Viral content: The benefits of the digital marketing world are many. One of them is taking advantage of viral content, which is any information; written or multimedia material that is passed around by many people at the same time. Internet and mobile devices allow customers to share content with just a tap or click, providing businesses and companies many opportunities to be seen by thousands of potential new clients. It only takes a “share post”, or a “like” to reach hundreds of new buying opportunities. If used properly (minimizing harmful content, which can also go ‘viral’), these kinds of contents make for a really god marketing opportunity.

Engagement: Using internet to engage new clients and convert potential customers into repeated buyers is a very common and effective strategy in today’s marketing world. Through digital marketing campaigns, companies interact with clients, recommend content, send them to their websites and social media outlets, and so on.

Measurement: With Google Analytics, number of posts, likes, shared content, retweets and other stuff, digital world can make companies more aware of the success or failure of some digital marketing campaigns.

3 thoughts to “Six advantages of Digital Marketing

  • Amethyst Boheur

    Of the things that you said, what got me was the idea that digital marketing is a good choice because it is effective yet cost-effective because most of its functions can be performed with ease. I will mention this to a friend who intends to start a business in the near future. It will benefit him since it is just as effective as expensive advertisement materials, but for a much lower price. Perfect for a beginner businessman.

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  • Rosie Beckett

    My sister recently started a small business and she is trying to find ways to promote her products, so I appreciate the information in this article. I had no idea that digital marketing is so effective and that the campaigns are typically very low-cost. It makes sense that having a strong social media presence on different platforms would help my sister to engage with new customers and expand her business. I will make sure to share these benefits with her.

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  • Tammy Houston

    It got me when you said that digital advertising is really important nowadays, especially social media because a lot of people often purchase items online. I do agree with that because a friend of mine loves to look online for the things that she uses in her house. Who knows how many people there are out there that are also like that. I will encourage the boss to try digital advertising for his new products.

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