Social Media Marketing works for everyone – whether you are a startup techpreneur with a unique set of brands or an established corporate with a network of offices in geographically dispersed locations. And while the concept is basically the same from the ground up, tailoring your approach for each individual case scenario is highly recommended.
In this article, I have dug deep into our vault to bring you the experiences and insights that are crucial to the overall effectiveness of your social media marketing endeavors. Enjoy!
- Familiarize yourself with social media terminologies, for example; on Facebook, it is a major disaster to not know the difference between a company fan page and a personal profile page and may lead to being shut down. And trust me, you don’t want to be that guy.
- Don’t leave it blank. Never leave important details like “description” blank. Have an engaging home page, provide information on your brand, and include a cool profile picture as well as links to other interesting and relevant materials.
- Be clear and concise. Simplicity is the ultimate sophistication. A simple, memorable and clever twitter handle will have more impact to your brand in a single day than an ambiguous name like Mike6134 will have in an entire year.
- Images, images and more images. A wise man once said that a picture can speak a thousand words. You can accomplish so much more with an image than with 10 paragraphs of text. Include images of events, product demos etc.
- Interact. Always be at hand to reply to questions asked on your posts. Offer polite replies, and engage your audience in captivating, relevant conversations. Remember to share others’ posts as well.
- Interlink your platforms. Link your Facebook, Twitter and Blog so that a blog post
automatically creates a hyperlink to your twitter handle (and vice versa) and have your tweets appear on your timeline.
- Focus on a niche market and keep your target audience focused on what you are selling.
- Finally, be regular. When you keep it clever, relevant and intriguing, your audience will grow used to regular material, if you’re really good – they’ll even look forward to your daily posts. The opposite is also true however; occasional, irrelevant posts are a turn off and users will ignore them and ultimately disregard your brand altogether.