Social Media Marketing 101
Social Media Marketing works for everyone – whether you are a startup techpreneur with a unique set of brands or an established corporate with a network of offices in geographically dispersed locations. And while the concept is basically the same from the ground up, tailoring your approach for each individual case scenario is highly recommended.
- Familiarize yourself with social media terminologies, for example; on Facebook, it is a major disaster to not know the difference between a company fan page and a personal profile page and may lead to being shut down. And trust me, you don’t want to be that guy.
- Don’t leave it blank. Never leave important details like “description” blank. Have an engaging home page, provide information on your brand, and include a cool profile picture as well as links to other interesting and relevant materials.
- Be clear and concise. Simplicity is the ultimate sophistication. A simple, memorable and clever twitter handle will have more impact to your brand in a single day than an ambiguous name like Mike6134 will have in an entire year.
- Images, images and more images. A wise man once said that a picture can speak a thousand words. You can accomplish so much more with an image than with 10 paragraphs of text. Include images of events, product demos etc.
- Interact. Always be at hand to reply to questions asked on your posts. Offer polite replies, and engage your audience in captivating, relevant conversations. Remember to share others’ posts as well.
- Interlink your platforms. Link your Facebook, Twitter and Blog so that a blog post
automatically creates a hyperlink to your twitter handle (and vice versa) and have your tweets appear on your timeline.
- Focus on a niche market and keep your target audience focused on what you are selling.
- Finally, be regular. When you keep it clever, relevant and intriguing, your audience will grow used to regular material, if you’re really good – they’ll even look forward to your daily posts. The opposite is also true however; occasional, irrelevant posts are a turn off and users will ignore them and ultimately disregard your brand altogether.