On-page optimization surely holds a vital importance in generating lead and backlinks. But bolding text, using keywords in proper density and Meta tag usage would not be good enough without the use of off-page optimization. The off-page optimization is the sole reason for having backlinks on your page with the goal of having lead generation. Off-page optimization ensures that your webpage receives the quality backlinks in order to increase the Page Rank. Off page optimization could generate the backlinks in the following ways:
Off-page optimization is involved in the link management. Instead of going for greater number of links with low quality, it is better to have fewer links with good quality. To attain this, always go for a page which is aged and has quality content as per the page rank. For search engines, having links with edu. or gov. will increase the value of your page and bring more backlinks and lead generation. These are the main reason for improving the page rank on the search engines.
Do not just welcome any link from any website at all. Only form links with websites which have relevant information. That gives the readers a more comprehensive and detailed source to read. Do a little search in order to find the pages which have the same keywords as you have been using and have the relevant titles and good page ranks.
Use as many anchor texts as you could in order to attract more customers. They are usually formed on the keywords which further lead the reader to relevant material. You could have better control over the anchor texts by using the blog comments. So make the blog comments more regular in order to have better backlinks.
Be very specific about having pages of good rank. This does not mean that if your own website has a rank of 2, you should be using the links of pages with rank of 6. This will give artificial look of your links.
Off-page optimization requires you to gain more knowledge of the relevant websites in order to have quality backlinks and lead generation.