Copy Writing Guide: Four steps to sales copy writing that sells!

Copy Writing Guide: Four steps to sales copy writing that sells! Copy that sells a product or service, or maybe even a person, is not that difficult to write. Your basic writing skills and the ability to follow a few simple steps can take you from work order to finished product with ease. Whatever you […]

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What is a Sales Letter?

A Sales letter, also known as Copy, is one of the most versatile forms of letter writing. Its main purpose is to persuade a prospect (the receiver of the messages) to buy the goods or services marketed by the writer or his client.

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