Do’s of Copywriting
⦁ Write in First Person
Do make use of words like ‘I’ and ‘you’ instead of saying ‘they’. Try to be informal in copywriting and adopt a conversational tone.
⦁ Use Simple Language
You cannot impress the readers by using difficult words. It will have an opposite effect and will drive them away. So use simple and easy words.
⦁ Highlight What You Write
Make maximum use of headings and bullets to highlight the written stuff. It will help people to easily read what you want to convey to them. Otherwise, they would hardly read the first paragraph and leave the page.
⦁ Point at Readers’ Needs
A successful copywriter is well aware of his readers’ needs. So keep in touch with your readers’ expectations and write accordingly.
Don’ts of Copywriting
⦁ Avoid Irrelevant Information
Don’t include pointless information in your copywriting. The readers would not be impressed and will close the webpage. So in order to keep them stick to what you wrote, stay away from irrelevant data.
⦁ Don’t Use Capital letters
Avoid using capital letters in your copywriting. It creates a bad impact and appears rude to the reader.
⦁ Don’t Add Unrealistic Information
Remember you are dealing with humans. So do not make a mistake of adding fake data in your copywriting text. Also, refrain from exaggerating the features and benefits of the product advertised in your copywriting.
⦁ Don’t Use Long Paragraphs
You will bore your reader with long passages. So cut down the length of the paragraphs. Write in short sentences and maintain the flow of text.
By keeping these do’s and don’ts in mind, you can perform an excellent copywriting job.