We all know SEO is the most effective way of getting traffic and leads to the website. If your website is not appearing in top search results, it can be a worrying thing for you as a website owner. Its time to look for an SEO consultant or expert to help you in getting found in top search results on major search engines. Even your good content can only work if it has proper SEO. But selecting right SEO consultant for your website can be daunting task as there are many SEO professionals out there in the market. Here are our top five tips which can help you to select the right SEO consultant or expert.
- Check their Reviews /Client’s List
Our top tip is to ask them for the previous client’s reviews/testimonials and may be for couple of references as well to check what opinion their previous clients have about them. A top SEO consultant or expert should not be hesitant to share such information as they have a long list of happy clients.
- Ask for their relevant experience
It is a risky business to hire an experienced SEO professional due to the nature of dynamic nature of online marketing in general and SEO in particular. An SEO consultant should have at least 3 years of experience. The more, the better! Also, he should be well aware of current search engines trends and updates. SEO consultants are very good at conducting keyword research, competitor’s analysis, understanding analytics, checking site structure, content and tags tweaking and adjustment along with increasing presence of the website on the internet strategically.
- How would they measure success
An experienced SEO consultant or expert should have clear understanding of how they are going to measure SEO success. Usually best things to measure are increase in sales/leads through organic and user engagement on the website rather than mere rankings for hardly-searched keywords.
- How often they communicate
Communication is important to know where the things are heading. A top SEO consultant or expert should be approachable on any day. He should respond to your messages clearly within 24 hours in normal circumstances – other than regular updates and reports.
- Will they give durable results
A must-have trait of a top SEO consultant is to foresee the future. So he should be able to give you durable results once he is done with his SEO.
While we are suspending reality when we write fiction, we still want our readers to be able to travel into the fantasy with us. For fiction to work, it has to be credible. So, how do you make the incredible, credible? You follow some basic steps.
First, you want to draw some boundaries for your reader. Offer them familiar concepts and ideas from the reality in which we all live. The further from that reality you intend to stray with your tale (science fiction, fantasy, etc.), the more you need to ground your work in such a way that both you and the reader at least begin in the same place. Think of yourself as a guide into the story and the readers as your travelers. You need to begin the trail at the same place so they can follow your lead.
As you lead them down the trail, keep in mind that new and unfamiliar concepts should be introduced in a manner that makes them seem either extremely ordinary for this fictional place and time, or they can be made to be as extraordinary in that world as this one. The way you introduce a new concept will affect how the reader perceives it throughout the work,
Since the worlds we invent and share in writing fiction are uncharted territory, it’s easy to lose our own way. Keeping an outline that can be updated and that includes a character map and a timeline are invaluable tools to keep the writer on track. The better you follow your own guidelines, the better guide you will be to your readers.
Finally, don’t be afraid to bend reality. That is what fiction does. It allows us to invent realities of our own. From the most out-there kind of sci-fi to the modern love story set in a real world place, we still get chances to create a window into a new reality that the reader can look through, and for a time they become part of it.
Good fiction needs to be grounded and built with realistic boundaries that give the reader a context from which to view the work. The writer needs to act as a guide, introducing new ideas and concepts in a way they can be understood. A good work of fiction, especially a long work, needs to follow an outline and the writer will need to keep track of a multitude of details to keep it “real” for the reader. Finally, the author of a fictional work can experiment. Pushing the reality envelope is what good fiction writing does, but it also makes sure the reader is able to share the experience by the use of effective communication of new ideas and concepts.
Copywriting is an interesting activity and can help freelance writers earn handsome money. Out of millions of freelance writing jobs, most are related to copywriting. So there is a huge online market for copywriters.
You cannot perform an excellent copywriting job unless you are aware of the basic copywriting techniques. So have a look at these four ways to create impressive copywriting pieces:
It is not a story you are writing or a news update under the title of copywriting! You are made in charge of a great responsibility; you are here to convince readers to buy something! So be persuasive in your writing and add convincing arguments in it!
I am not asking you to write unrealistically just to sell something! You need to put realistic facts and figures in your copywriting. Show your readers that you know what you are writing about. Include realistic thoughts and refrain from making unjust claims about the product in copywriting.
By genuine, I mean that you need to show others who you are! Through copywriting, let your readers have a glimpse at the real ‘you’! So instead of copying down others opinions make sure you do not neglect your own self!
Gather Information about Your Readers
You must know who your readers are! Each copywriting piece focuses on a specific audience! Know about your audience before writing something for them. Once you are familiar with your readers, you can easily mould your writing as per their needs!
Generally the people do not know much about white paper writing. It is not prepared as much as articles, essays and academic papers by general public. This type of paper is slightly different from other writing pieces. It is written in the form of a report which contains important information about a problem. The solution to the problem is also suggested in the paper.
In order to produce a great white paper, you need to keep in mind the following things:
1. Stay Focused
It is necessary that you keep central point in your mind while writing a white paper. You need to stay away from irrelevant thoughts and focus on the main point only. While writing about a single problem, include information about one problem only.
2. Use Bullet Points
Sometimes, it becomes difficult for the write to arrange the paper into various sections. It is advisable to use bullets to number various sections and paragraphs. You have to think about the issues related to the problem under discussion. Then number them according to the significance of the each point.
3. Organize the Paper Effectively
Do not just write the paper to increase the length. You have to organize the information to be included in the paper well. Properly format the paper and stick to four or five pages to create an effective white paper.
4. Be Coherent and Logical
Understand that white paper is not an ordinary paper and as such requires logical approach. You have to make sure you put rational thought and analysis in it.
5. Hire a Freelancer
If you cannot create a good white paper despite following white paper steps, hire a freelance writer. You might get experienced writers who can solve your problem in few minutes.
White paper consists of information of specific interest or authority. Some do’s and don’ts for white paper have been given below:
Do’s of White Paper Writing
There are some rules which are to be followed in order to write white paper effectively.
1. Do Research
Do research before putting anything on a piece of paper. Read authentic journals and take information from reliable sources. Collect facts and figures from trustworthy sites or databases and use them in the report.
2. Do Make It Easy For The Reader
Try to write in as much simple language as possible. If you need to use any difficult terminology in the paper, explain it. Always try to convey your message to others in an easy language for maximum output.
3. Do Use Visuals
The people often get bored by reading a white paper full of factual data. Make it catchy for the readers by putting images and graphics in the paper. Use graphs, charts and diagrams also to create a good impact on the readers.
Don’ts of White Paper
Some things need to be avoided for producing a good piece of white paper.
1. Don’t Belittle Your Audience
Do not just think that there are fools going to read your document! Your paper will direct a specific audience with a certain education and experience. So avoid any absurd data or piece of information which would be fatal for the readers. Do not let anyone create doubts about the factual information contained in the paper.
2. Don’t Seem Over-Studious
Don’t use difficult phrases or terms in the paper which would cause the readers to open a dictionary. Remember you are not here to show how studious or intellectual you are! You have to refrain from using phraseology flooded with difficult words.
3. Don’t Advertise Your Paper
Don’t write your paper to give reader an impression that you want to promote a certain product. Do not use flowery language and speak for a specific product exaggerating its features.
The white paper belongs to the category of writing which requires great expertise. The writer can create an attractive piece of white paper by following these four ways:
1. Make a Catchy Introduction
The introduction is the first thing which a reader sees to grasp what will be covered in the paper. Focus on this section the most and try to make it catchy for the reader. If there is some interesting information in the white paper, highlight it in the introduction. Also, add the most gripping sentences in this part to attract the reader’s attention.
2. Add Cool Images
The images and pictures have a language of their own. You can use the power of images to create a good piece of writing. For producing a good white paper, add good images in it.
3. Include Attractive Visuals
In addition to the images, try to include any relevant visuals in the paper which you find anywhere. Use diagrams, graphs and charts to explain certain important points in the paper. Also, make use of tables and any graphics which could highlight few points of the paper.
4. Read Samples of White Paper
In order to write a great white paper, read lots of white paper samples. You can find many samples on the internet showing you catchy specimens. The more you read, the more you would be adept at white paper writing.
You can get writing help from a freelance writing firm to get a well-written white paper.
A white paper is an important piece of writing containing information of significant weight. There are three major steps to be followed to create a white paper:
Firstly, you have to write an introduction for the white paper. In the introduction, provide a summary of the important points covered in the paper. Make it comprehensive enough to include all the basic information of the paper. It is done to ensure that the readers get an overview of what is written in the paper.
The second step involves telling about the problem going to be discussed in the paper. The writer will focus on the issue for which the white paper had been written. The whole background of the problem will be discussed here. Sufficient light would be shed on the problem to clarify the issue completely. In another section, the solution for the problem will be presented.
The third step includes giving a conclusion to the paper. The entire discussion in the white paper would be briefly described in the end. Also, the reference sources would be explained in the works cited section.
By following the three steps given above, you can write white paper quite easily. Also you can get white paper services from a freelance writing company. In this way, you can get an excellent white paper written.
Academic writing is a formal sort of writing which requires a great deal of research. In order to produce excellent writing piece, there are few academic writing steps to follow:
1. Give a Proper Introduction
The introduction is an important part of academic project and needs great attention. Keep in mind that it is the first thing that passes through a reader’s eyes. You can put a question in it to catch reader’s attention. Alternatively, you can put some facts and figures to captures the mind of the reader. In some cases, quotations are used to highlight the purpose of academic assignment.
2. Focus on Body
You must not leave the body of assignment dull and monotonous. Try to make it appear logical by including a flow of ideas. Keep it relevant to the topic and thesis statement described in the introduction. The proper flow and relevance to the topic is a must thing for a good academic assignment.
3. Write a Convincing Conclusion
Many people neglect the last but important part of an academic assignment. It should include the gist and all the main points included in the writing piece. Do not forget to give the readers a logical but convincing conclusion. The conclusion must not seem absurd and should follow the critical analysis done in the body.
These simple steps can improve your academic writing work a great deal. If you follow these tips, you can produce high quality academic writing task.
You need to follow some academic writing rules and take care of some do’s and don’ts to create good academic paper.
Do’s of Academic Writing
1. Read Instructions Carefully
Do read all the given information and guidelines related to a specific assignment in detail. Get a good grasp of the assignment before starting to write.
2. Manage Time Properly
Do take care of the time aspect while preparing an academic writing piece. If you have to write a paper of 2000 words, do spare three to four hours for it. Remember you will need time to research for the project also. So always leave one or two hours extra for the task in case you need more specific information.
3. Use A Good Dictionary
One of good academic writing tips includes using proper word choice and vocabulary. For this purpose, make sure you have an authentic dictionary. Use it to find meanings of words you do not understand well. Also consult another dictionary for synonyms and antonyms.
Don’ts of Academic Writing
1. Never Copy Information
One of the biggest academic writing tips is to write original and not copying anyone’s work. So do not copy information from some source because you will be caught finally! There are plagiarism checkers which can easily detect the amount of copied work.
2. Avoid Grammatical Errors
Do not be careless while writing an academic piece of paper. Proofread your paper for all type of grammatical errors. Do not make spelling mistakes as it will mar your academic paper.
3. Don’t Take It Lightly
Never think that you just have to fill the word count specified for the academic paper. Be smart and focus fully on the assignment. Do not show careless behavior by just putting in absurd information.
By following the do’s and don’ts described above, you can definitely write a perfect academic paper.
Many people do not discriminate well between an ordinary writing and academic writing. If you do not know what the things which make academic writing unique are, read the pointers given here:
1. Write In Third Person
Do not just start with expressions like ‘we’ and ‘I’ when you are up on an academic paper. Be as must formal in writing as you can! Avoid any informal expressions which you use in your daily life. Try to write everything in third person. It is better to use sentences like: ‘It was decided by the management…’, or ‘The researcher found in this study…’ etc. Avoid sentences like: ‘I decided to go for it…’ or ‘I saw that this study…’
2. Cite Appropriately
Keep in mind that academic writing is not an ordinary writing piece in which you can say anything. You need to provide a reference for any data you include in the assignment. Do include the writer’s second name with year while referring in-text. Follow APA, Harvard or any other citation style depending upon your needs.
3. Enhance Your Vocabulary
For producing an academic paper, make sure you have a good vocabulary. Keep a dictionary with you to find meanings of difficult words. Use appropriate words as word choice is very important in academic writing.
4. Be Objective
Do not give biased opinions while writing an academic paper. Make an objective analysis of the situation or topic given to you. Refrain from giving personal opinions unless asked. Your tone must be neutral and objective always!
5. Be Responsible
Remember whatever you write is your responsibility! Do not give any inaccurate information to the readers. So make sure that you have genuine resources of journal articles or research papers. Use facts and figures appropriately throughout the paper.