What is a Sales Letter?

A Sales letter, also known as Copy, is one of the most versatile forms of letter writing. Its main purpose is to persuade a prospect (the receiver of the messages) to buy the goods or services marketed by the writer or his client.

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White Paper

A white paper can be understood as any document having authoritative outlook. It is capable of helping those in authority make important decisions.

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How to Write a Public Relations Communication

Public Relations writing constitute an important aspect of Corporate Functions. A corporate establishment has several interest groups looking to it for information on a continuous basis. These target audiences may be listed as follows: Investors, who have staked their Capital in the Company, and are therefore keen to know of the health of the Company. […]

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Writing a Research Paper

A Research Paper is a formal Article, mostly academic in nature. At times, long established traditional views on a topic may appear to warrant a second look and a Research Paper examines this aspect. The Research paper is not to be confused with a Research Thesis. While a thesis starts with a Hypothesis and ends […]

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