Sales Copy Writing

Persuasive writing finds its strongest voice in sales copy writing. Sales copy, whether it is written for advertisement or description, must entice the reader. Good sales copy will tout the advantages of the product or service to be sold, using terms targeted for a specific audience. Usually the copy is short and requiring unique, catchy phrases that will not only engage the reader’s curiosity about the product, but also stick in their minds. The catch phrase, or tag line, used by big retailers sets them apart and is a part of sales copy writing known as “branding”.

Sales copy can be short, almost terse and still get the point across. Some advertising copy can be a single word accompanied by a stellar video. Other times, there are no pictures, only the writer’s words to illustrate the product/service and its desirability to the audience. Strong, persuasive sentences that command attention and action are the backbone of good sales copy. This ultra-competitive form of writing defies the rules of traditional grammar and punctuation for the purpose of grabbing the attention of viewers, listeners and readers. The copy is written in a compelling.

Negative words are avoided, unless the copy requires the contrast and comparison of a product with that of a competitor. Sales writing copy is meant to sell not only the product or service, but the writer’s skill, as well.