To be good at Web Content writing, some simple ways should be followed.
It is better to write brief sentences that sound good than long cheap sentences. Focus on the quality of your work and ignore the quantity. Always try to use fewer words to convey your message to your readers. They usually prefer to read small stuff and are likely to leave the webpage if found to have long paragraphs.
Highlight the content
Highlight everything you write in the web content by making use of underline, bullets, headings and bold format. The readers will be more interested to scan through your text and highlighters will make the job easy for them. So, help them grasp the main points in your web content by showing them what you feel is important.
Write in inverted pyramid
The use of inverted pyramid paradigm suggests that you go from explaining your topic to broadening it later on. First introduce the purpose of the site and then expand it by sharing its multiple objectives in the next lines. It also implies that you go from most important points to less important ones.
Write meaningful stuff
Be careful in writing meaningful content in the website that you are writing content for. It is supposed to convey some important point and not just an irrelevant or passing thought. You need to be careful in the selection of words for the web content. They must not seem cute or harsh but must be easy and catchy to read. So stay away from eccentric or odd phrases.
Every freelance writer can improve at writing web content. These above mentioned ways can help you at that.