But the sassy girl got noticed and was officially introduced to the fashion world by the Athar-Shehzad duo. The extremely photogenic Tooba made waves in the fashion circle and soon joined the ranks of busy models. She started her career by starring in a music video “My Love” for singer Yasir Akhtar.
If her face was not looking at you from the cover of some magazine, you could see her smiling down from a billboard. She was chosen by Unilever to promote their beauty product and so Tooba became the fair and lovely girl. In Gul Ahmed lawn commercial, she was seen dancing to the tunes of Nazia Hasan’s Boom Boom.
Tooba calls her shoot with Deevees and Diva her all-time favorite. Confidence, style and the correct amount of oomph have made Tooba a sought after model. She has worked with almost all big designers of Pakistan. She takes her profession seriously and her positive attitude and enthusiasm have helped her climb the ladder of success.
She has acted in three films including Ajnabe Shehr Mein, Wrong No. and Dobara Phir Se. Tooba has also starred in several TV serials including Iltija, Tum Se Hi Taluq Hai and Dushman-e-Jaan etc.
Tooba is also known for her candid remarks and witty humor. Tooba is also a successful TV actress. Comic, tragic or romantic, Tooba has played all roles with panache. This truly gifted girl made her presence felt among seasoned artists.
On international level, Tooba has modeled for big brands like Armani and Prada. She has won Lux Style Award in the category of Model of the Year – Female in 2006. She has also won Lux Style Award in the Category of Best Dressed Female in 2008.