From more than a few years, digital marketing came to our lives to improve and optimize the way products are offered to consumers. This form of marketing involves electronic channels, mostly Internet and / or mobile devices, to market goods or items.
Digital marketing allows people in the industry to measure the success or failure of a specific campaign almost in real time. The future is now.
This approach has many advantages over traditional marketing. Here are six of them:
Lower costs: Digital marketing campaigns have usually very little costs or expenses, since many of the functions that the electronic channels allow can be performed with ease. There are many ways to reach and engage potential customers at very low prices.
Improved conversion rates: Having a website, or a strong social media engagement team, is very important in marketing nowadays. Digital marketing allows companies to sell goods, products and / or items easily: the customer just has to make a few clicks to complete a purchase, eliminating phone calls or going to a department store.
Connection with mobile customers: Strong social media presence can really take a company to the next level. It is a huge instrument that can help a business or company connect with customers and potential buyers through engagement and digital marketing campaigns. These potential consumers will often make use of their mobile devices, such as smartphones and tablets, to interact with their favorite users, presenting companies a huge opportunity for positioning. It is said that more than 80% of mobile phone users use these devices for item searching and browsing.
Viral content: The benefits of the digital marketing world are many. One of them is taking advantage of viral content, which is any information; written or multimedia material that is passed around by many people at the same time. Internet and mobile devices allow customers to share content with just a tap or click, providing businesses and companies many opportunities to be seen by thousands of potential new clients. It only takes a “share post”, or a “like” to reach hundreds of new buying opportunities. If used properly (minimizing harmful content, which can also go ‘viral’), these kinds of contents make for a really god marketing opportunity.
Engagement: Using internet to engage new clients and convert potential customers into repeated buyers is a very common and effective strategy in today’s marketing world. Through digital marketing campaigns, companies interact with clients, recommend content, send them to their websites and social media outlets, and so on.
Measurement: With Google Analytics, number of posts, likes, shared content, retweets and other stuff, digital world can make companies more aware of the success or failure of some digital marketing campaigns.