Graceful, sophisticated, chic, sexy, vibrant, colorful and the list goes on when you start describing outfits designed by the duo Sana Hashwani and Safinaz Munir.
The clothing and accessories retailer based in Karachi was founded in 1989. There are a total of 30 shopping centers in Pakistan. Sana Safinaz also serve globally.
Sana Hashwani and Safinaz Munir together launched the label beginning with formal and bridal wear. Their designs caught attention of the people because of their colors and uniqueness. Sana Safinaz outfit were basically on the same pattern; an amalgamation of the contemporary and the conventional but were different in the sense that while most designers concentrated on heavy intricate embroidery and embellishments; Sana Safinaz were more focused on cuts.
Sana Safinaz still emphasizes on cuts and with time the cuts have become bolder. The palette is also colorful and the embellishments are used subtly. Sana Safinaz went forward to produce casual wear and later designed lawn prints. The Sana Safinaz lawn is very popular with cool prints and eye catching colors.
The Sana Safinaz line of clothes includes bridal wear; elegant and classy with delicate embellishments. Diffusion a collection of bold and glamorous outfits, export; it is the line of casual wear in lively patterns and colors. Sana Safinaz Lawn soft prints are available in soft prints with equally soft shades to beat the summer heat and prêt collection is a fusion of the exotic east and the bold west.
Sana Safinaz has also dabbled in furniture designing successfully. Sana Safinaz were awarded the Best International Designer of the Year at the fifth Annual Masala Awards in Dubai in 2012. Sana Safinaz have won several awards including Lux Style Award in the category of Achievement in Fashion Design – Pret, Lux Style Award in the category of Achievement in Fashion Design – Bridal in 2018.